Ethical investments

Ethical investments

Ethical and sustainable investments have grown in popularity in recent times and are a viable option for investors. If you have ethical or sustainability preferences, there are options for you.


From green energy suppliers and plastic-free packaging to companies who oppose animal testing, products with an environmental or social focus are becoming increasingly popular.

As public awareness of climate change and social issues grows, people are increasingly looking to put their money towards something that has a positive impact on their community and the wider world. This same mentality can be seen in the way people are saving and investing their money.

While this might not be the most visible change, it makes up a significant proportion of ethical spending across the country. Ethical investment, which began as a niche activity, has become much more common in recent years.

If you are planning to invest but want to make sure your money goes contributes to causes you agree with, investing ethically might be for you.

What are ethical investments?

Although the first ethical funds emerged in the early 1980s, it is still a relatively new sector without agreed terminology or definitions. The phrase ‘ethical investment’ is often used as a general description for investments that aim to make a positive social or environmental impact, but you may also hear terms like ‘responsible’, ‘sustainable’ and ‘green’.

The word ‘ethical’ itself can mean different things to different people, depending on their values. For instance, while one person’s priority might be minimising their carbon footprint, another might be more concerned about stopping unfair labour practices or animal cruelty. For this reason, ethical investment is highly dependent on individual choices. You will need to consider how you want to go about it, and what will best align with your goals, morals, and responsibilities.

How do they work?

There are three main approaches to ethical investment.

It can be done through a screening process, where the fund manager researches each company’s practices and assesses them based on different criteria. This could mean excluding companies carrying out work you consider to be harmful or against your moral principles (negative screening), by avoiding investing in companies in those sectors. It could also mean including companies that actively do good and have good corporate governance and working practices (positive screening).

For some funds, a ‘green’ rating may be used to show how well a fund performs against ethical criteria. This works on a scale from ‘light green’ to ‘dark green’. For example, a light-green strategy might mean investing in companies across any sector, as long as they are working to raise their ethical performance.  A dark-green strategy, in comparison, could aim to completely rule out any company that works in a sector that is considered unethical, such as arms, tobacco or fossil fuels.

A third method is to invest in companies with poor practices, intending to improve them.  This might be done by meeting with senior management to encourage them to adopt better practices or voting at annual general meetings.

How to invest ethically

The initial steps to ethical investment are the same as with any other investment. You should start by considering how long you want to invest for, what your goals are, and your attitude to risk.

You will also need to think about your priorities: what do you want to actively invest in, and which areas do you want to exclude? For example, you might want to invest in companies that carry out certain activities, such as environmental protection work, actively working to limit pollution, or putting fair employment policies in place. On the other hand, you may choose to rule out those associated with alcohol or tobacco, gambling, the arms industry, deforestation, animal exploitation or poor labour practices. From there, you can start to research the different options available to you.

Some descriptions of funds can be vague, so make sure you check each one’s policy in detail to ensure it matches your requirements. You may also want to research the company that manages the fund before you commit to it. They might also manage conventional funds that conflict with your ethical standards, so it is a good idea to look into their wider practices.

Can I achieve high returns?

Returns from investments are never guaranteed, and it is important to consider that the amount you put in might rise or fall in value.

Opinions are mixed on how returns from ethical investments compare to those from more conventional funds. Some argue they are less likely to perform well because the list of companies your fund manager will consider is narrower.

As large companies are more likely to be excluded through negative screening, there may be a higher risk where funds are limited to smaller businesses. Others would say the increased scrutiny involved in this type of investment is a benefit, as by screening the companies, the fund manager can look at each business’s operations in depth – giving some indication of how it might perform in the future.

Another factor is the increasing level of consumer demand for ethical options, which looks set to continue rising. If that is the case, businesses that meet this demand could have a greater potential for future growth. By investing in them, you would also be playing a part in encouraging that growth. In comparison, those that do not meet the same standards might look promising in the short term but could decline over time. Research is key and investing ethically may require more time and attention to make sure you are buying into the right thing.

How can we help you?

If you would like to review your ethical and sustainable investment options, we can help. Our independence means we have access to the entire market and can find suitable solutions for you.

If you would like assistance with ethical and sustainable investing, or if you wish to arrange an initial no cost, no obligation, consultation, then please fill out the contact form below. Alternatively, you can call 01603 706 820 or email

Important information

This article is solely for informational purposes and nothing in it is intended to constitute advice or a recommendation. You should not make any investment decisions based on its content. The value of investments can fall as well as rise and you may not get back the amount you originally invested.

While considerable care has been taken to ensure this information is accurate and up-to-date, no warranty is given as to its accuracy. This article constitutes a financial promotion. 

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